ABC Family and EA team up to bring The Sims 3 to the show ‘Greek’ I don’t watch much television these days, but when I do it’s not ABC Family.* So that explains why I’ve never heard of the TV show called ‘Greek’.* EA has bought advertisement for The Sims 3 to be featured in the television show, having a few of the show characters playing the game: Rebecca (Dilshad Vadsaria) as she attempts to get Ashleigh (Amber Stevens) to power down her laptop and come to a party. “I know you love your new Sims 3, but why don’t you spend some time with some three-dimensional people?” Rebecca asks. Before long, she too is drawn into the simulated reality of the game, which, in this particular incarnation, is populated by makeout bandits like Stefano and Jessica, “an ambitious klepto with commitment issues.” In addition to the Greek-centric spot and the Sims 3 trailer, a tagged on-air :30 drives viewers to ABCFamily.com’s full-episode video player, which will be sponsored by EA through mid-July. Short-form spots will also serve as pre-roll. Reading the article, I’m not exactly clear on when the show will feature the game, but I have a feeling it will be pretty quick if not already. ABC Family Lines Up Sims 3 as First ‘Super Spot’ Client
