EA: Casual Label to become merged with The Sims Division “We’ve learned a lot about casual entertainment in the past two years, and found that casual gaming defies a single genre and demographic. With Kathy’s departure, EA is reorganizing to integrate casual games — development and marketing — into other divisions of our business. We are merging our Casual Studios, Hasbro partnership, and Casual marketing organization with The Sims Label to be a new Sims and Casual Label, where there is a deep compatibility in the product design, marketing and demographics.” According to GameDaily.* If you remember, EA separated itself into 4 divisions:* EA Games, EA Sports, EA Casual Games, and The Sims Label.* Turns out they decided it would be best to cram regular casual games into the Sims Label.* So what does this mean to you?* My prediction would be to expect to see more shovelware on store shelves similar to The Sims Carnival Games…
