Interview with Philippe Benoliel President and CEO of MashON Do you use the Spore Comic Book Creator from MashOn?* No?* I don’t blame you…I wasn’t too thrilled with the execution of the idea…it could of been a lot better in my opinion.* But that’s not going to stop the other half who do use it.* If you’re interested in the site, Tech Universe interviewed Philippe Benoliel, the president and CEO of MashOn.* In the interview, he explains how he started the company as well as how his relationship with EA grew into what it is today. TU: How did the relationship with Spore come about? PB: We started working with EA late in 2007. The SPORE environment is so visually rich and engaging, they felt our comic book creator would be a great way to introduce users to the game even before it was available. Even after the game was released, the number of creations made at MashON continued to increase as people were looking to extend the experience beyond the game. On any given day we still have hundreds of people making SPORE greeting cards at MashON.com/SPORE. interview here
