Official PR: EA Sizzles Up Summertime with Six New Game Announcements Via email: Details to Be Announced at EA’s Annual Summer Media Event REDWOOD CITY, Calif., Jul 20, 2010 (BUSINESS WIRE) — Electronic Arts Inc. (NASDAQ:ERTS) will unveil six new titles today at its annual Studio Showcase media event on its Redwood City campus. These latest products from EA range from the whimsical to strategic, athletic to horrific. EA will also be showcasing its strong digital initiatives. The briefing can be viewed live exclusively at GameSpot at 1 PM PST on Tuesday, July 20. Media will be able to get their hands-on the games and get face time with the game developers. An appearance by San Francisco Bay Area NFL(R) athletes will showcase a new title from EA SPORTS(TM), also to be announced at the event. “We’re proud of the games EA is releasing this year and pleased with the awards they won at E3,” said EA’s COO John Schappert. “Our Summer Showcase is dedicated to highlighting the progress on our games as well as announcing new titles, features and services.” About Electronic Arts Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com. EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc. NFL is a trademark of the National Football League.
