EA’S AWARD-WINNING THE SIMS 3 TO BE AVAILABLE DURING NINTENDO 3DS LAUNCH WINDOW

The Sims 3 for Nintendo 3DS

The EA Play Label of Electronic Arts Inc. is pleased to reveal that the critically-acclaimed The Sims™ 3 will be available for the Nintendo 3DS™ launch window. Bringing players the first full-life simulation experience in a 3D world on a handheld, The Sims 3 for the Nintendo 3DS will deliver features familiar to the franchise such as personality traits and buildable lots as well as all-new platform-specific features such as a Nintendo 3DS facial recognition system, Karma Powers specifically designed for the 3DS platform and the ability to share Sims characters with anyone in range using StreetPass™.

Last autumn, you experienced the robust gameplay of The Sims 3 for the PlayStation® 3 computer entertainment system, Xbox 360® video game and entertainment system, the Wii™ and Nintendo DS™. Now with the launch of the Nintendo 3DS this spring, you can experienceThe Sims in a whole new way…within a 3D simulation!

Create a 3D version of yourself in The Sims 3 with the facial recognition technology of the Nintendo 3DS! Capture your likeness or take a picture of your friends with the Nintendo 3DS camera and turn that into a playable Sim character. Change up their look including hairstyles, facial features, and outfits with the stylus. With StreetPass, share your Sims with other Nintendo 3DS owners**.

Interact with The Sims 3 world in whole new ways by using Karma Powers and finding new ways to mess with life. With the shake of a wrist, set forth an earthquake to rock your Sims world or set free a bouquet of butterflies by blowing into the handheld. You can also take your Sims to new zones within the game which have different destinations to explore full of buildable lots and community features. Guide your Sims through life on the Nintendo 3DS as you build relationships and experience different careers to unlock new items, outfits, and various rewards.

The Sims 3 for the Nintendo 3DS is being developed by The SimsStudio. For more information about The Sims 3, please visit tohttp://gb.thesims3.com/.  Join more than one million The Sims fans on Facebook by visiting the official fansite page for The Sims 3 athttp://www.facebook.com/thesims3uk. . To download artwork, please visit www.eagames.co.uk/press

• According to NPD data, Chart-track UK, Gfk France, Gfk Spain, Gfk-MCC Germany and EA internal estimate.

** Owners of The Nintendo 3DS must have installed an in/outbox and played The Sims 3 at least once