News GDC 2010 – DLC is the most profitable form of digital distribution according to EA

Discussion in 'The Sims 3' started by Judhudson, Mar 11, 2010.

  1. Judhudson

    Judhudson is a Hi-Tech Redneck

    GDC 2010 – DLC is the most profitable form of digital distribution according to EA

    The Games Developer Conference is taking place so we’re going to hear various comments from those in the game industry, like EA’s chief operating officer John Schappert.* Guy held a chat about Downloadable Content and noted that EA has been making a butt-load of money from it – $575 million last year and now hope for $750 million for this year.

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    “The fastest growing area of digital distribution — and that includes subscriptions and microtransactions — is downloadable content,” Schappert said. “It’s the extension of your current game through expansion packs and downloadable content.”

    He’s speaking of the lump of money as a whole, so I wonder how much is made up from items sold at The Sims 3 Store…

    Via Joystiq


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